Monster High Packaging Suite

This project focused on updating an existing packaging design. When the third and newest generation of Monster High was released, many critics pointed out that the packaging was lacking. Unlike previous designs that featured stylish decals and unique graphics to give the doll a fashionable appeal, the new packaging did not offer the same visual distinction. In addition to its appearance, the packaging also faced practical issues: inconsistent quality, difficulty in opening, and the removal of the doll stand that was available in the original first-generation packaging.

The packaging should reflect the alternative fashions the dolls wear (blacks, pinks, chains, skulls, etc) as well as iconography that relates to the monster each doll is based on to make their character and aesthetic clear.