Monster High Packaging Suite

This project aimed to revise an already existing packaging design. With the drop of the 3rd and newest generation of Monster High, one of the biggest criticisms of the dolls is the packaging. It lacks the decals and designs on the box that make it feel like a fashion doll, which was what set it aside from competitors. Besides just aesthetics, there have been issues with consistency in the quality, unnecessarily complicated to open, and a lack of stands to put the dolls on, which was in the original first generation packaging.

The packaging should reflect the alternative fashions the dolls wear (blacks, pinks, chains, skulls, etc) as well as iconography that relates to the monster each doll is based on to make their character and aesthetic clear.