Macro is a skincare brand focused on safer ingredients and packaging to reduce exposure to microplastics. In this day and age, microplastics are an everyday issue that is only becoming worse. While total avoidance of plastic isn’t possible, there are everyday steps and items used in everyday routine that can help reduce exposure. Macro aims to create safe and affordable products to decrease one’s daily exposure to microplastics and other harmful materials. Macro will take steps to remove microbeads and other common synthetic polymers used in products, sustainable packaging to lower microplastic shedding, and transparency with ingredients. The goal of Macro is not to eliminate all plastic immediately, but to ensure risk reduction and create healthier routines in order to take steps to a microplastic-free future. The brand’s name relates not only to microplastics, but the end goal of “micro” habits to create a “macro” impact.
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